Customers Inside, Customers Outside (ePub)
Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
(Sprache: Englisch)
Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers-not organizations-now control the decision-making...
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Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers-not organizations-now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling. If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "e;Big Data"e; generation and analytics,which you'll master while scoring a direct hit to themoving target-your continuously changing, and increasinglyindependent, customer base.
Bibliographische Angaben
- Autor: Michael W. Lowenstein
- 2014, 154 Seiten, Englisch
- ISBN-10: 1606498975
- ISBN-13: 9781606498972
- Erscheinungsdatum: 24.01.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: ePub
- Mit Kopierschutz
Sprache:
Englisch
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