Design Attitude (ePub)
(Sprache: Englisch)
Design Attitude makes the compelling argument that any firm in any profession in any land will be better equipped for the 21st century world of business if they introduce into their organizations the attitudes, behaviours, skills, and mindset - in sum, the...
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Design Attitude makes the compelling argument that any firm in any profession in any land will be better equipped for the 21st century world of business if they introduce into their organizations the attitudes, behaviours, skills, and mindset - in sum, the culture - of the design profession. Kamil Michlewski describes the rise of the design profession and its impact on organizational cultures; at the heart of the book, however, are the five design profession behaviours that offer a blueprint for transforming the traditional company into an innovative, daring, and growing organization.
Autoren-Porträt von Kamil Michlewski
Dr Kamil Michlewski was awarded a PhD by the School of Design at Northumbria University, having completed a programme supported by Oxford's Saïd Business School. In his academic capacity he has published on the role of design and designers in organisational settings, tacit knowledge and aesthetics in organisational learning. He has presented at international conferences including the European Academy of Management, European Group for Organisational Studies, Design Management Institute and European Academy of Design. Dr Michlewski works at The Value Engineers - a strategic brand consultancy based in the UK. He advises a number of blue-chip clients on issues ranging from global consumer segmentation to brand strategy. Kamil previously worked as a senior strategy lecturer at Newcastle Business School.
Bibliographische Angaben
- Autor: Kamil Michlewski
- 2016, 262 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317152581
- ISBN-13: 9781317152583
- Erscheinungsdatum: 09.03.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 19 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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