Design Like Apple (PDF)
Seven Principles For Creating Insanely Great Products, Services, and Experiences
(Sprache: Englisch)
Implement the same principles that shaped Apple's approach to
design
Apple sees design as a tool for creating beautiful experiences
that convey a point of view down to the smallest detail--îfrom
the tactile feedback of keyboard to the...
design
Apple sees design as a tool for creating beautiful experiences
that convey a point of view down to the smallest detail--îfrom
the tactile feedback of keyboard to the...
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Produktinformationen zu „Design Like Apple (PDF)“
Implement the same principles that shaped Apple's approach to
design
Apple sees design as a tool for creating beautiful experiences
that convey a point of view down to the smallest detail--îfrom
the tactile feedback of keyboard to the out-of-the-box experience
of an iPhone package. And all of these capabilities are founded in
a deep and rich embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple's
unique approach to product creation, manufacturing, delivery, and
customer experience.
* Offers behind-the-scenes stories from current and recent Apple
insiders
* Draws on case studies from other companies that have mastered
the creative application of design to create outrageous business
results
* Delivers how-to lessons across design, marketing, and business
strategy
Bridging creativity and commerce, this book will show you to how
to truly Design Like Apple.
design
Apple sees design as a tool for creating beautiful experiences
that convey a point of view down to the smallest detail--îfrom
the tactile feedback of keyboard to the out-of-the-box experience
of an iPhone package. And all of these capabilities are founded in
a deep and rich embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple's
unique approach to product creation, manufacturing, delivery, and
customer experience.
* Offers behind-the-scenes stories from current and recent Apple
insiders
* Draws on case studies from other companies that have mastered
the creative application of design to create outrageous business
results
* Delivers how-to lessons across design, marketing, and business
strategy
Bridging creativity and commerce, this book will show you to how
to truly Design Like Apple.
Inhaltsverzeichnis zu „Design Like Apple (PDF)“
Introduction: Apple, Design and Steve Jobs Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage Chapter 2: Design The Organization: Nurturing taste, talent and a design culture Chapter 3: The Product Is the Marketing: Great Products Sell Themselves Chapter 4: Design Is Systems Thinking: Product and context are one. Chapter 5: Design Out Loud: Prototyping to Perfection Chapter 6: Design Is For People: Connecting with Your Customer Chapter 7: Design With Conviction: Commit to a unique voice Conclusion Index
Autoren-Porträt von John Edson
is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.
Bibliographische Angaben
- Autor: John Edson
- 2012, 1. Auflage, 208 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118333969
- ISBN-13: 9781118333969
- Erscheinungsdatum: 13.06.2012
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eBook Informationen
- Dateiformat: PDF
- Größe: 7.38 MB
- Mit Kopierschutz
Sprache:
Englisch
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