Different Phases of the Innovation Process (PDF)
An Overview of Challenges and Customer Integration
(Sprache: Englisch)
The innovation process (IP) contains challenges within its different phases, which companies have to deal with when developing new products. Integrating customers in new product development (NPD) is a way of managing those difficulties. This paper...
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The innovation process (IP) contains challenges within its different phases, which companies have to deal with when developing new products. Integrating customers in new product development (NPD) is a way of managing those difficulties. This paper consequently addresses the interrelation between the IP and customer integration by having a look at the specific activities within each phase, followed by a depiction of challenges and an analysis of how customers can contribute to a more efficient IP. The lead user (LU) and the toolkits approach as well as virtual costumer environments (VCE) as methods for customer integration will be considered in detail.
Bibliographische Angaben
- Autor: Heike Löber
- 2015, 1. Auflage, 33 Seiten, Englisch
- Verlag: Diplomica Verlag
- ISBN-10: 3954899280
- ISBN-13: 9783954899289
- Erscheinungsdatum: 19.05.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 0.28 MB
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Sprache:
Englisch
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