Disruptive Environmental Communication / Psychology and Our Planet (PDF)

Christian A. Klöckner is a Professor in social psychology at the Norwegian University of Science and Technology (NTNU) in Trondheim. He leads the research group for "Citizen, Environment, and Safety", is in the steering group of NTNU's Energy Transition Initiative, coordinator of several Norwegian and international research projects on environmental communication and environmental behaviors. His research interests cover the study of environmental choices of people in their social and structural context, as well as innovative communication methods. He has studied investments in environmental technology, energy use, food choices, recycling behavior, environmental art, environmental games, and much more. He is the author of more than 100 scientific papers, of scientific reports, and of the book "The psychology of pro-environmental communication".

Erica Löfström is a researcher in the group "Citizens, Environment and Safety" (CES)https://www.ntnu.edu/psychology/ces. Her educational background is in Computer Science and she holds a PhD from the national Swedish research school Energy Systems. Her PhD explored eco- and energy-visualization at a household and neighborhood level to increase awareness and sustainable lifestyles. She is driven by a will to understand why people act the way they do, and how this can be influenced by environmental- or climate communication strategies. She particularly involves different stakeholders in finding new ways of doing things, and carries out explorative research projects which actively involve end-users and other stakeholders by means of prototyping and provotyping (provocative prototyping) in workshops and Focus Group Interviews. She has developed her own co-designing and participatory methods. As an example, she developed the project "Nature in Your Face (NIYF): framing co-creative visioning" which involves a methodology for activating citizens taking a leap forward and mobilizing communities and resources in solving