Driving Consumer Engagement in Social Media (PDF)
Influencing Electronic Word of Mouth
(Sprache: Englisch)
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in...
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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.
Autoren-Porträt von Anna Bianchi
Anna Bianchi, PhD, is an experienced marketing professional. For over 13 years she has been developing and implementing marketing communication strategies of global brands working in both a marketing department and an advertising agency in Poland, Italy and the U.S. As an international expert in digital and social media marketing, as well as the marketing communications of luxury brands, she led some of the award-winning projects. Her academic research and publications are focused on social media and word of mouth. She is a business consultant and trainer holding lectures on innovative marketing communications for both university students and marketing professionals.
Bibliographische Angaben
- Autor: Anna Bianchi
- 2020, 1. Auflage, 196 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000294668
- ISBN-13: 9781000294668
- Erscheinungsdatum: 10.12.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 7.99 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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