Eco-Innovation: The Toyota Prius Case (PDF)
(Sprache: Englisch)
Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1,0, Carl von Ossietzky University of Oldenburg, language: English, abstract: The aim of this paper is to argue why the Toyota Prius can be classified as...
sofort als Download lieferbar
eBook (pdf)
16.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Eco-Innovation: The Toyota Prius Case (PDF)“
Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1,0, Carl von Ossietzky University of Oldenburg, language: English, abstract: The aim of this paper is to argue why the Toyota Prius can be classified as product eco-innovation and to study why the eco-innovation Toyota Prius has been successful. For this purpose the general literature on eco-innovation is reviewed and applied on the specific case of the Prius.
The paper is organized as follows: section 2.1 provides a brief overview of the different definitions of the term eco-innovation that are proposed in the literature. Next, section 2.2 depicts the factors determining the success of an eco-innovation which are named in the eco-innovation literature. After this, section 3 introduces the case of the Toyota Prius and argues why the Prius can be classified as product eco-innovation. Then, section 4 studies which determinants of eco-innovation have contributed to the success of the Prius. Finally, section 5 summarizes the findings of this paper and evaluates them critically.
The paper is organized as follows: section 2.1 provides a brief overview of the different definitions of the term eco-innovation that are proposed in the literature. Next, section 2.2 depicts the factors determining the success of an eco-innovation which are named in the eco-innovation literature. After this, section 3 introduces the case of the Toyota Prius and argues why the Prius can be classified as product eco-innovation. Then, section 4 studies which determinants of eco-innovation have contributed to the success of the Prius. Finally, section 5 summarizes the findings of this paper and evaluates them critically.
Bibliographische Angaben
- Autor: Felix Reutter
- 2013, 1. Auflage, 22 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656538654
- ISBN-13: 9783656538653
- Erscheinungsdatum: 11.11.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 0.58 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Eco-Innovation: The Toyota Prius Case"
0 Gebrauchte Artikel zu „Eco-Innovation: The Toyota Prius Case“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Eco-Innovation: The Toyota Prius Case".
Kommentar verfassen