Essentials of CRM (PDF)
A Guide to Customer Relationship Management
(Sprache: Englisch)
ESSENTIALS OF CRM
Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in...
Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in...
sofort als Download lieferbar
eBook (pdf)
35.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Essentials of CRM (PDF)“
ESSENTIALS OF CRM
Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in CRM.
"Once again, Bryan Bergeron proves that he is ahead of the curvewhen it comes to understanding the value of customer relationships.This remarkable book is geared not only toward corporate executiveswith mega-investments in CRM, but can also be successfully appliedto the street corner vendor. His articulate and sensitive stylebrings this highly involved subject matter to a level we can allunderstand."
--Michael Cusack, author of Online Customer Care:Strategies for Call Center Excellence
"Managing relationships with customers has become a criticalorganizational competency. Bergeron has done a superb job ofpresenting the breadth, complexity, and nature of CRM. This bookprovides a fabulous and actionable grounding in CRM fororganizational leadership."
--John Glaser, PhD, Vice President and CIO, PartnersHealthcare System
The Wiley Essentials Series-because the business world is alwayschanging...and so should you.
Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in CRM.
"Once again, Bryan Bergeron proves that he is ahead of the curvewhen it comes to understanding the value of customer relationships.This remarkable book is geared not only toward corporate executiveswith mega-investments in CRM, but can also be successfully appliedto the street corner vendor. His articulate and sensitive stylebrings this highly involved subject matter to a level we can allunderstand."
--Michael Cusack, author of Online Customer Care:Strategies for Call Center Excellence
"Managing relationships with customers has become a criticalorganizational competency. Bergeron has done a superb job ofpresenting the breadth, complexity, and nature of CRM. This bookprovides a fabulous and actionable grounding in CRM fororganizational leadership."
--John Glaser, PhD, Vice President and CIO, PartnersHealthcare System
The Wiley Essentials Series-because the business world is alwayschanging...and so should you.
Inhaltsverzeichnis zu „Essentials of CRM (PDF)“
Overview. The Customer. The Corporation. Technology. eCRM. Evaluating Solutions. Economics of CRM. Getting There. Further Reading. Glossary. Index.
Autoren-Porträt von Bryan Bergeron
BRYAN BERGERON has spent the last thirty years designing and working with computers and electronics. He teaches at Harvard Medical School and MIT, serves as Editor in Chief of e.MD and technical editor of Postgraduate Medicine, and is on the editorial boards of Healthcare Informatics and Perspectives in Biology and Medicine, among others. He has authored several books on business and technology.
Bibliographische Angaben
- Autor: Bryan Bergeron
- 2004, 1. Auflage, 220 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0471268100
- ISBN-13: 9780471268109
- Erscheinungsdatum: 15.01.2004
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.87 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Essentials of CRM"
0 Gebrauchte Artikel zu „Essentials of CRM“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Essentials of CRM".
Kommentar verfassen