Event Design (ePub)
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This volume brings together a wide range of international experts in the fields of events, design and Imagineering to focus on event design process. It explores the entire process of event conception, production, consumption and co-creation which make up the event experience. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers.
The multidisciplinary nature of the material it will appeal to a broad academic audience, such as art and design, cultural studies, tourism and events studies.
Lénia Marques is a Lecturer in Imagineering at NHTV Breda University of Applied Sciences, the Netherlands.
Karen Mein is a Lecturer in Business Administration at the NHTV University in Applied Sciences in Breda, the Netherlands.
- 2014, 232 Seiten, Englisch
- Herausgegeben: Greg Richards, Lénia Marques, Karen Mein
- Verlag: Taylor & Francis
- ISBN-10: 1134497164
- ISBN-13: 9781134497164
- Erscheinungsdatum: 10.10.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 8.37 MB
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