Exhibitions, Trade Fairs and Industrial Events (PDF)
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This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.
Jennifer Laing is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. Her research interests include travel narratives; the role of events in society; rural and regional regeneration through tourism and events; and health and wellness tourism. Jennifer is a co-editor of the Routledge Advances in Events Research series and was recognised in 2017 as an Emerging Scholar of Distinction by the International Academy for the Study of Tourism.
- 2017, 244 Seiten, Englisch
- Herausgegeben: Warwick Frost, Jennifer Laing
- Verlag: Taylor & Francis
- ISBN-10: 1315415283
- ISBN-13: 9781315415284
- Erscheinungsdatum: 22.09.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 2.86 MB
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