Export Planning (ePub)
A 10 - step approach
(Sprache: Englisch)
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan
It will enable you to:
-Systematically...
It will enable you to:
-Systematically...
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Produktinformationen zu „Export Planning (ePub)“
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan
It will enable you to:
-Systematically select and plan the entry into new international markets;
-Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;
-Put together a sound line of reasoning from strategy to implementation.
This book provides you with:
-An Export Planning - Model: a framework to develop your International Marketing Plan;
-4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;
-10 steps and 5P's for export which can be used as a toolkit;
-A checklist to review whether you are ready for export;
"The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance."
A book for practitioners and thinkers; students and managers.
It will enable you to:
-Systematically select and plan the entry into new international markets;
-Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;
-Put together a sound line of reasoning from strategy to implementation.
This book provides you with:
-An Export Planning - Model: a framework to develop your International Marketing Plan;
-4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;
-10 steps and 5P's for export which can be used as a toolkit;
-A checklist to review whether you are ready for export;
"The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance."
A book for practitioners and thinkers; students and managers.
Autoren-Porträt von Joris J. A. Leeman
Joris J.A. Leeman is founder of the Institute for Business Process Management (www.institute-bpm.com). He has extensive experience in organising the back-end part of the business: organisation, supply chain management, IT - systems, e-Commerce and e-Business, logistics and sourcing operations. He is a consultant, lecturer and author. Prior to this he worked as a manager, director and executive for global operating companies like MEXX, Johnson & Johnson and ESPRIT.Besides his consultancy activities he is a part-time lecturer at the Arnhem Business School, HAN University of Applied Science, in The Netherlands.
He received his B.A. degree in Logistics & Economics from HAN University in The Netherlands. He received his M.A. degree in International Business and M.B.A. degree from Webster University, St. Louis, U.S.A.
Bibliographische Angaben
- Autor: Joris J. A. Leeman
- 2015, 2. Auflage, 248 Seiten, Englisch
- Verlag: Books on Demand
- ISBN-10: 3732210731
- ISBN-13: 9783732210732
- Erscheinungsdatum: 25.11.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 3.48 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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