Freesourcing (PDF)

Introduction. About This Book. 1 Use What You Have. Time. Family, friends and your social network. What's lying around? Creativity. Emotion. The art of barter. Experience. Prices and negotiation. The entrepreneurial advantage. 2 Setting Up the Foundations of Your Business. Elevator pitch. The Legal entity. Using professional help. Business plan. A place to work. Money. Travel. Sourcing equipment. Food for thought. Business cards. Making yourself look bigger than you are. Protecting your ideas. Trial business services. Banking. 3 IT and Communication. Computer equipment. Getting on the Internet. Data storage and back-up. Email and website. Communication. Webinars. Template documentation. Professional business applications. 4 Help, Skills and Training. Ask for help. Get new skills. Community skill sharing. Find a mentor. Motivate yourself. 5 Research, Innovation and Prototypes. Research. Generate great ideas. Sell what you have. Get money to turn ideas into products. Start a business-to-business software company. White labelling. Getting stocked up. 6 Customers, Brands, Marketing and Sales. Create your own brand. Find customers. Get publicity. Obtain testimonials. Read trade magazines. Benefit from an army of sales people. Get accredited. Attend exhibitions. Get paid in advance. 7 Growth and Next Steps. Forms of growth capital. Some inspiration. Freestarts: More Businesses You can Start for Free. The 10 Rules of Freesourcing. Glossary. Acknowledgements. About the Author.

When inspiration, dedication and motivation meet head on, great
things happen to people. When they met in the head of Jonathan
Yates, they created a maverick entrepreneur who would go on to win
awards, praise and accolades for his skill at grasping the concept
of successful business.

Jonathan founded his won business, Santeau, in his back bedroom
and sold the business four years later. Through dogged tenacity and
unshakable self-belief, he has appeared in the national press and
international radio on countless occasions, once having his top ten
tips for business success compared to those of business mogul and
chairman of TV show The Apprentice Lord Sugar. In the Sunday Times,
Businessman and Dragons' Den stalwart Peter Jones praised Jonathan
for his business instinct, saying "It won't be long before he gets
a loyal following."

Jonathan has motivated many entrepreneurs into action with his
regular seminars and professional speaking events. Using proven
techniques and expertise, he shows people how and when to make the
necessary adjustments to achieve their goals, and how to capture
and control inspiration, dedication and motivation.

Jonathan is also the author of All-Time Essentials for
Entrepreneurs (Capstone), a miscellany of essential facts, tips and
advice that every entrepreneur needs to know to be successful.
Written in the knowledge that entrepreneurs have to find valuable
information quickly, the book harnesses the energy and inspiration
of several books and provides the instant gratification that
appeals to this market.

Jonathan is 40 and lives in Harrogate, North Yorkshire with his
wife Lisa and their three boys, Harry, Fred and Patrick.

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