Fundraising the SMART Way / The AFP/Wiley Fund Development Series (ePub)

Strategic planning and tactical fundraising can maximize income
and minimize costs

Fundraising is the lifeblood of the nonprofit, and, successful
or otherwise, determines the organization's ability to provide for
the group it serves. Every organization attempts to lower overhead
while increasing donations, but this often proves to be impossible
within existing frameworks. Effective fundraising - increasing
donations while engaging more donors and lowering costs - requires
a sound strategy that turns major roadblocks into minor hurdles
that are easily overcome. It's not about trying harder, it's about
working smarter.

Fundraising the SMART Way provides the groundwork for a
complete revamp of organizational fundraising systems. Author Ellen
Bristol applies twenty years of corporate sales experience and
eighteen years in fund development consultation to the problem of
inefficient fundraising. Bristol turns her extensive sales
expertise toward the perspective of "selling" an organization to
potential donors, increasing the donor pool, and lowering the cost
of fundraising. The book details the questions every nonprofit
should be asking to maximize the effectiveness of fundraising
efforts, and encourages systematic strategy development by zeroing
in on key factors such as:

* Organizational goals, strengths, and weaknesses

* Donor actions and motivations

* Workload management and results QA

* Opportunity evaluation and organizational action

The book outlines clear, concrete, actionable steps that can be
immediately implemented to escalate income growth. Effective
fundraising is sustainable, consistent, and on-target. It must
exceed current need and expand to fill future need. Fundraising
the SMART Way represents a true breakthrough in that it lays a
foundation for true systemic overhaul, and can be the catalyst for
the growth of any nonprofit.