Geomarketing (PDF)
Methods and Strategies in Spatial Marketing
(Sprache: Englisch)
This title describes the state of the art in all areas of spatial
marketing, discussing the various constituents which make up the
geography of markets.
Demand varies according to location and can be measured
according to revenue, the number of...
marketing, discussing the various constituents which make up the
geography of markets.
Demand varies according to location and can be measured
according to revenue, the number of...
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This title describes the state of the art in all areas of spatial
marketing, discussing the various constituents which make up the
geography of markets.
Demand varies according to location and can be measured
according to revenue, the number of households, spending patterns
and lifestyles. Supply is also dependent on position, because
prices, services, products and available shops rely on location,
while the difference between supply and demand is the rationale for
the role of the trader.
The book also covers the way geographic techniques help to solve
marketing problems and contains chapters written by contributors
with extensive experience in this field; given that it is crucial
for companies to direct their marketing correctly at their target
audience, this will be indispensable reading for those involved in
this area.
marketing, discussing the various constituents which make up the
geography of markets.
Demand varies according to location and can be measured
according to revenue, the number of households, spending patterns
and lifestyles. Supply is also dependent on position, because
prices, services, products and available shops rely on location,
while the difference between supply and demand is the rationale for
the role of the trader.
The book also covers the way geographic techniques help to solve
marketing problems and contains chapters written by contributors
with extensive experience in this field; given that it is crucial
for companies to direct their marketing correctly at their target
audience, this will be indispensable reading for those involved in
this area.
Autoren-Porträt
Gérard Cliquet is Professor of Marketing at the Institute of Business Administration (IGR-IAE) of the University of Rennes 1, France and Director of the Center for Research in Economics and Management (CREM), France. He is an expert in geomarketing and is advisor in this capacity to many large French companies. He is the author of eight books and numerous articles in national and international journals in the marketing and retailing fields.
Bibliographische Angaben
- 2013, 1. Auflage, 328 Seiten, Englisch
- Herausgegeben: Gérard Cliquet
- Verlag: John Wiley & Sons
- ISBN-10: 0470394463
- ISBN-13: 9780470394465
- Erscheinungsdatum: 04.03.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 5.39 MB
- Mit Kopierschutz
Sprache:
Englisch
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