Global Branding and Country of Origin (PDF)
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This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers.
This book was originally published as a special issue of Journal of Global Scholars Marketing Science.
Gaetano Aiello is a Professor of Marketing and Chairperson of the Department of Management and Economics at the University of Florence, Italy.
Raffaele Donvito (PhD) is Assistant Professor of Marketing and International Management at the University of Florence, Italy. His published research outputs have appeared in refereed international journals including Journal of Business Research, Psychology & Marketing, Journal of Brand Management, Journal of Marketing Trends and International Journal of Business and Economics.
Tiziano Vescovi is Professor of Management at Ca' Foscari University, Venice, Italy, teaching Marketing Communication, Cross Cultural Marketing and Advanced Marketing (PhD). He is Director of the Research Laboratory 'International Management to Asia' in the Department of Management. From 2009 to 2011 he was Vice-President Faculty of Economics at Ca' Foscari University, Venice, Italy.
- 2016, 132 Seiten, Englisch
- Herausgegeben: Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi
- Verlag: Taylor & Francis
- ISBN-10: 1317625188
- ISBN-13: 9781317625186
- Erscheinungsdatum: 14.04.2016
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