Greener Products (PDF)
The Making and Marketing of Sustainable Brands, Second Edition
(Sprache: Englisch)
Written by a renowned sustainability expert, this book makes the case for why the people and the planet need products to be made in a more sustainable way. It provides insights on how to raise the bar on product development and investigates the best...
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Written by a renowned sustainability expert, this book makes the case for why the people and the planet need products to be made in a more sustainable way. It provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands.
Autoren-Porträt von Al Iannuzzi
Al Iannuzzi, PhD, is Vice President, Sustainability at The Estée Lauder Companies, where he leads enterprise-wide efforts and establishes and executes on sustainability goals and objectives. He also oversees the publication of the Company's Corporate Responsibility Report, ESG ratings and rakings, and climate and energy. He is also an Adjunct Professor at Indiana University, where he teaches Product Improvement and Sustainability. Al has more than 30 years' experience in the Environment, Health, Safety and Sustainability field. Prior to working at The Estée Lauder Companies, he worked for Johnson & Johnson, where he led Design for the Environment and Green Marketing programs and developed sustainability strategies for Consumer Product, Medical Device and Pharmaceutical sectors. He served as the chief architect of the Earthwards® greener product development program. Al has also worked as an environmental consultant and as a regulator for the New Jersey Department of Environmental Protection.
Al has authored three books and has written numerous articles on sustainability and product stewardship.
Bibliographische Angaben
- Autor: Al Iannuzzi
- 2017, 2. Auflage, 272 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1351858335
- ISBN-13: 9781351858335
- Erscheinungsdatum: 03.08.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 8.07 MB
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Englisch
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