How to Market Books (PDF)

Name: How to Market Books
Brand: Taylor & Francis
SKU: 123624012
Price: 60.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Alison Baverstock , Susannah Bowen

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How to Market Books, Alison Baverstock, Susannah Bowen

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Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.

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Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.

Autoren-Porträt von Alison Baverstock, Susannah Bowen

Alison Baverstock is Associate Professor of Publishing at Kingston University where she jointly established publishing education, and Kingston's MA Publishing. She has researched and written widely about the creative economy and is a regular media commentator. In 2007 she received the prestigious Pandora Award for Services to Publishing.

Susannah Bowen is Head of Marketing (Higher Education) at Cengage Australia and Hon. Fellow, University of Melbourne. She has worked in publishing since 1996 in Australia and Europe.

With a foreword by David Shelley, CEO of Hachette UK