I Need a Killer Press Release--Now What??? (PDF)
A Guide to Online PR
(Sprache: Englisch)
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.
Learn to identify trends and find...
Learn to identify trends and find...
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Produktinformationen zu „I Need a Killer Press Release--Now What??? (PDF)“
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.
Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:
Get to know free online tools to help identify what customers want to know.
Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site. Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also:
Read reviews of online news distribution web sites for their visibility and get an idea of costs.
Learn how press releases combined with social media is key for marketing online.
Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.
Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:
Get to know free online tools to help identify what customers want to know.
Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site. Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also:
Read reviews of online news distribution web sites for their visibility and get an idea of costs.
Learn how press releases combined with social media is key for marketing online.
Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.
Autoren-Porträt von Janet Meiners Thaeler
Janet Meiners Thaeler has been writing both online and for print media for over 10 years. Her expertise is online PR and blogging. She has worked with companies like Novell and Tahitian Noni, as well as numerous small businesses. Previously, she spent five years as a web developer working on large corporate web sites and as a community organizer (yes, like Obama).Janet is also an accomplished freelance writer both on and offline, with articles published in magazines, newspapers, CitySearch and Utah’s Connect Magazine. As a professional blogger she has written for sites including Marketing Pilgrim, Small Business Trends, American Express OPEN Forum® and her own blog -- Newspapergrl.com. She has written countless online press releases and has scored a perfect editorial score on PRWeb several times. In addition she has coached businesses and groups about business online marketing including: SEO press releases, business blogging, social media strategies and online marketing. She currently works for OrangeSoda as a social media specialist for enterprise level businesses.
Bibliographische Angaben
- Autor: Janet Meiners Thaeler
- 2009, Englisch
- Herausgegeben: Jason Alba
- ISBN-10: 1600051553
- ISBN-13: 9781600051555
- Erscheinungsdatum: 09.09.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 0.68 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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