In-Store Marketing of the American Retailer Macy's (PDF)

Name: In-Store Marketing of the American Retailer Macy's
Brand: GRIN Verlag
SKU: 133312568
Price: 16.99 EUR
Availability: OnlineOnly

Elements, Advantages and Disadvantages of In-Store Marketing (Sprache: Englisch)

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Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Saarbrücken, language: English, abstract: The paper aims to give a general insight into the topic of in-store marketing and its elements. Furthermore, it gives an insight into Macy's approach to in-store marketing. Additionally, the paper was intended to give answers to the following questions: What are the precise elements of in-store marketing? As Macy's department stores structure several of their floors with a brand-oriented shop-in-shop design, what are the possible advantages and disadvantages? Where do we see the main potential for European department store chains regarding their in-store marketing strategies, compared with American retailers such as Macy's.