Indian Life and Health Insurance Industry / International Management Science (PDF)
A Marketing Approach
(Sprache: Englisch)
Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and an increasing awareness amongst Indians about the relevance of insurances, India offers extensive opportunities for market entry and...
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Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and an increasing awareness amongst Indians about the relevance of insurances, India offers extensive opportunities for market entry and expansion in the insurance industry.
"The book reveals insightful ideas about the Indian insurance industry along with a discussion on the best practices of the marketing mix. Novi's impressive thesis, which forms the basis of this book, prompted me to contribute to her research with an India perspective. I am sure that this book will be an important reference material for emerging markets with similar growth dynamics."
Trevor Bull,
Managing Director
Tata AIG Life Insurance Company Ltd.
"The analysis presented stands out by being based on a thorough understanding of India and the life and health insurance industry investigated."
Professor Dr. Martin Fassnacht
Associate Dean and Endowed Chair of Marketing
WHU - Otto Beisheim School of Management
"Only very few insurance companies really follow a strong market-driven approach. I consider this book a must-read for insurance executives, not only for those who are interested in the Indian market but for all of those who want to instil more market-orientation into their organisations."
Dr. Dirk Schmidt-Gallas
Partner and Global Head of Insurance
Simon-Kucher & Partners
"The book reveals insightful ideas about the Indian insurance industry along with a discussion on the best practices of the marketing mix. Novi's impressive thesis, which forms the basis of this book, prompted me to contribute to her research with an India perspective. I am sure that this book will be an important reference material for emerging markets with similar growth dynamics."
Trevor Bull,
Managing Director
Tata AIG Life Insurance Company Ltd.
"The analysis presented stands out by being based on a thorough understanding of India and the life and health insurance industry investigated."
Professor Dr. Martin Fassnacht
Associate Dean and Endowed Chair of Marketing
WHU - Otto Beisheim School of Management
"Only very few insurance companies really follow a strong market-driven approach. I consider this book a must-read for insurance executives, not only for those who are interested in the Indian market but for all of those who want to instil more market-orientation into their organisations."
Dr. Dirk Schmidt-Gallas
Partner and Global Head of Insurance
Simon-Kucher & Partners
Autoren-Porträt von Novi Dewan
Novi Dewan absolvierte an der WHU - Otto Beisheim School of Management, Vallendar, den ersten MBA Studiengang, den sie als Jahrgangsbeste abschloss. Sie promoviert bei Prof. Jürgen Weigand am Lehrstuhl für Mikroökonomik und Industrieökonomik der WHU Vallendar.
Bibliographische Angaben
- Autor: Novi Dewan
- 2008, 2008, 169 Seiten, Englisch
- Verlag: Gabler, Betriebswirt.-Vlg
- ISBN-10: 3834997889
- ISBN-13: 9783834997883
- Erscheinungsdatum: 29.08.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 2.95 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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