Innovation X (ePub)

A fresh approach to succeeding with innovation, grounded in
insights about rapidly changing customers, competitors and
technologies

Written by a director at the award-winning global innovation
firm frog design, this vital book shows business leaders and
managers how to accomplish truly effective innovation in today's
disruptive climate. Richardson shows how business is filled with
"X-problems"- tough new challenges that present massive innovation
opportunities, but also risks. Thriving in a world of X-problems
requires harnessing four specific approaches: Immersion,
Convergence, Divergence, and Adaption. Combining frog design's
approaches with insightful analysis of companies such as Apple,
BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson
illustrates how to envision and realize successful new business
ventures, products, and services.

* Provides a process for translating customer insights into
relevant innovations, accompanied by case studies (many of them
richly described from frog's own experiences)

* For the first time, gives real guidance on connecting products,
software and services into ecosystems that are actually compelling
to customers

* Shows how to facilitate bringing multiple perspectives to
understanding a problem domain, as well as how to manage an
innovation portfolio over time

Innovation X is an essential guide for companies seeking
to create growth and differentiation in increasingly competitive
markets.