Integrated Advertising, Promotion, and Marketing Communications, Global Edition (PDF)
A study of integrated marketingcommunications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9thEdition speaks to an evolved definition of integrated...
29 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
For courses in advertising.
A study of integrated marketingcommunications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9thEdition speaks to an evolved definition of integrated marketing andteaches students how to effectively communicate in the business world. Itchampions the importance of weaving together all marketing activities into oneclear message and voice, and helps students understand how communications areproduced and transmitted. The text explores advertising and promotions, and theroles of social media, mobile messaging, and other marketing tactics toeffectively reach consumers. With added tools to help learners apply conceptsto real-life situations, students will understand the vital links marketersuse to connect and interact with customers.
Donald Baack is a University Professor at Pittsburg (Kansas) State University and has been on the faculty since 1988. He holds an undergraduate degree from Dana College, an MBA from Southwest Missouri State University, and a PhD from the University of Nebraska. He is the author or co-author of 16 additional books, 3 of which are for the general public. His other textbooks include Marketing Management: A Customer Oriented Approach (Sage), Cases in Marketing Management (Sage), and The Concise Encyclopedia of Advertising (Haworth) with Ken Clow, and International Marketing (Sage) with Daniel Baack and Barbara Czarnecka. Baack has written over 100 professional journal articles and conference papers, and he previously served as consulting editor for Pittsburg State's Journal of Managerial Issues. Baack worked collaboratively with Ken Clow on numerous projects for more than 25 years.
- Autoren: Kenneth E Clow , Donald E Baack
- 2021, 9. Auflage, Englisch
- Verlag: Pearson ITP
- ISBN-10: 1292411341
- ISBN-13: 9781292411347
- Erscheinungsdatum: 13.07.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Ohne Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Integrated Advertising, Promotion, and Marketing Communications, Global Edition".
Kommentar verfassen