Intellectual Assets for Engineers and Scientists (PDF)
The book provides comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers. It will also help practicing scientists and engineers know how to strategically use them to create competitive advantage, wealth, and value.
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The book provides comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers. It will also help practicing scientists and engineers know how to strategically use them to create competitive advantage, wealth, and value.
Prior to the academic stint, Dr. Racherla had 20+ years of global innovation leadership and R&D management experience in Fortune 500 Companies in USA. During this period, Dr. Racherla held many top executive positions - including, Senior Director of Innovation at PepsiCo, Worldwide Director of R&D at S. C. Johnson, Director of R&D at New Skin Enterprises, and other senior executive positions at Unilever - and led global R&D programs.
Dr. Racherla invented, innovated, patented and launched many successful commercial products worldwide. His industrial R&D expertise includes the areas of - Skin Care, Laundry Detergents, Home Sanitization, Air & Water Purification, and Nutritious Foods.
Dr. Racherla obtained his Ph.D. degree from the Purdue University (USA) under a Nobel Laureate, post-doctoral research experience from the Ohio State University (USA) under a Distinguished Professor of Chemistry, and an Executive MBA from the Kellogg School of Management (USA). He published over 120 research papers from academia and industry in prestigious journals such as Nature and Journal of American Chemical Society, served as an editor of a book, authored 2 book chapters, graduated several PhD & MTech Students, obtained 12 patents, designed and conducted multiple executive training courses, served as Visiting Professor at the Singapore Management University (SMU), and delivered many invited lectures at prestigious institutions worldwide.
- Autor: Uday S. Racherla
- 2018, 1. Auflage, 292 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 0429792395
- ISBN-13: 9780429792397
- Erscheinungsdatum: 30.10.2018
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- Dateiformat: PDF
- Größe: 3.37 MB
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