Internal Communication and Employer Brands (PDF)

Name: Internal Communication and Employer Brands
Brand: Taylor & Francis
SKU: 145079166
Price: 53.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Ana Tkalac Vercic , Dejan Vercic , Anja Spoljaric

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Internal Communication and Employer Brands, Ana Tkalac Vercic, Dejan Vercic, Anja Spoljaric

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This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.

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This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.

Autoren-Porträt von Ana Tkalac Vercic, Dejan Vercic, Anja Spoljaric

Ana Tkalac Vercic is a professor at the Faculty of Economics & Business at the University of Zagreb. Her research includes various communication topics, mostly in internal communication. She has published more than 100 papers and chapters and has authored and edited numerous books in public relations and marketing.

Dejan Vercic is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies.

Anja spoljaric is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.