International Case Studies in Event Management (PDF)
This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor.
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This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor.
Gürhan Aktas is a professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds a PhD in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management and tourism marketing. He has authored academic publications on marketing tourist destinations, visitor attractions and events, and is a co-editor of the International Case Studies in Tourism Series by Routledge.
Metin Kozak holds a PhD in Tourism from Sheffield Hallam University, UK. He has contributed a wide range of articles, conference papers and over 30 books. He has been involved in several national and international research projects, particularly with his partners based in Europe, Asia and the US. He received the EFQM Ph.D. Thesis Award and a number of conference paper awards. His research interests entail marketing and consumer behaviour in an interdisciplinary context. He is currently affiliated with Faculty of Communication at Kadir Has University, Istanbul, Türkiye.
- 2024, 256 Seiten, Englisch
- Herausgegeben: Judith Mair, Gürhan Aktas, Metin Kozak
- Verlag: Taylor & Francis
- ISBN-10: 1003845762
- ISBN-13: 9781003845768
- Erscheinungsdatum: 01.02.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 18 MB
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