International Marketing and Communication (ePub)
Country of Origin
(Sprache: Englisch)
Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 80% very good, Nottingham Trent University, course: International Marketing and Communication, language: English, abstract: ... Branding, packaging,...
sofort als Download lieferbar
eBook (ePub)
5.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „International Marketing and Communication (ePub)“
Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 80% very good, Nottingham Trent University, course: International Marketing and Communication, language: English, abstract: ... Branding, packaging, advertising, corporate reputation and country of origin are the main managerial tools of marketing which can serve as the most powerful form of differentiation (Levitt, 1986:75).
Although Country of Origin can have different meanings, all of them reflect the dynamic of the global business development with all its implications on countries, companies and consumers. This essay critically evaluates the COO¿s role for consumers and illustrates how it is used by companies to manage the image of their products. This paper explains how COO works, what role it plays for consumers, what are its limitations in the new global environment and what is the use of the COO concept as a marketing tool for image management.
...
Although Country of Origin can have different meanings, all of them reflect the dynamic of the global business development with all its implications on countries, companies and consumers. This essay critically evaluates the COO¿s role for consumers and illustrates how it is used by companies to manage the image of their products. This paper explains how COO works, what role it plays for consumers, what are its limitations in the new global environment and what is the use of the COO concept as a marketing tool for image management.
...
Bibliographische Angaben
- Autor: Artur Gleyberman
- 2010, 1. Auflage, 11 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3640508718
- ISBN-13: 9783640508716
- Erscheinungsdatum: 13.01.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.51 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "International Marketing and Communication"
0 Gebrauchte Artikel zu „International Marketing and Communication“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "International Marketing and Communication".
Kommentar verfassen