Investigation into current and future requirements and influences of mobile business applications within Enterprise Mobility (PDF)

Master's Thesis from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,8, Henley Business School University of Reading, language: English, abstract: The thesis at hand is about current and future requirements and influences of
business apps within Enterprise Mobility. The main objective is to provide
recommendations for Trigon Consulting, a German IT consultancy, who needs a
strategy to approach mobility market best. The recommendations include a service
portfolio as well as an approach based on results of the investigation.
The investigation has been conducted via interviews and focused on current and
potential business apps user of different industries, job levels and company sizes.
The questions contained topics from four dimensions: economic, technical, process
and social. These perspectives structure the whole thesis so to say not only the
investigation, but also literature review and analysis.
Based on the conclusion of the investigation the recommendation suggests a
service portfolio with three building blocks: Readiness Check, Transition
Management and Advanced Mobility.
The Readiness Check is based on the conclusion that companies need the right
mobile strategy which supports the overall business goals and creates real business
value. In addition most of the companies are not familiar with mobility and need
therefore help to introduce a sufficient and reliable mobility environment within
limited investment effort. For these reasons the Readiness Check is a consecutive
offering with three services. The Enterprise Mobility Strategy service helps
companies aligning their mobility strategy to the overall business strategy. The Use
Case service is important to find, evaluate and prioritise appropriate scenarios for
the usage of business apps. Along the Transition Approach service Trigon should be
able to give advice how a company will be transformed into a mobilised enterprise.
After the analysis part, the Transition Management proposal should help
organisations in their transformation process with various services. It was found out
in the investigation that many companies have been started recently or plan to start
the transformation phase, so based on their needs dedicated services of Transition
Management offering would be beneficial for them. A pilot project should give enterprise the opportunity to gain experience and build knowledge within the new
topic. Further business app development and its integration are key services to
build efficient and user friendly mobile solutions, which utilise business processes
and leverage user productivity. [...]