Islamic Branding and Marketing (PDF)

Islamic Branding and Marketing: Creating A Global Islamic
Business provides a complete guide to building brands in the
largest consumer market in the world. The global Muslim market is
now approximately 23 percent of the world's population, and is
projected to grow by about 35 percent in the next 20 years. If
current trends continue, there are expected to be 2.2 billion
Muslims in 2030 that will make up 26.4 percent of the world's total
projected population of 8.3 billion.

As companies currently compete for the markets of China and
India, few have realized the global Muslim market represents
potentially larger opportunities. Author Paul Temporal explains how
to develop and manage brands and businesses for the fast-growing
Muslim market through sophisticated strategies that will ensure
sustainable value, and addresses issues such as:

* How is the global Muslim market structured?

* What opportunities are there in Islamic brand categories,
including the digital world?

* What strategies should non-Muslim companies adopt in Muslim
countries?

More than 30 case studies illustrate practical applications of
the topics covered, including Brunei Halal Brand, Godiva
Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim
Inc, and more.

Whether you are in control of an established company, starting
up a new one, or have responsibility for a brand within an Islamic
country looking for growth, Islamic Branding and Marketing
is an indispensable resource that will help build, improve and
secure brand equity and value for your company.