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Kellogg on Branding (PDF)

The Marketing Faculty of The Kellogg School of Management (Sprache: Englisch)
 
 
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The Foreword by renowned marketing guru Philip Kotler sets the
stage for a comprehensive review of the latest strategies for
building, leveraging, and rejuvenating brands. Destined to become a
marketing classic, Kellogg on Branding includes chapters...
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Bestellnummer: 51232403

eBook (pdf) 23.99
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