Management Research, International Business, and National Culture (PDF)
This book explains in detail why the measures developed by Hofstede and GLOBE are of dubious validity and why they should be viewed with caution by those looking for answers to the complex questions of culture.
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This book explains in detail why the measures developed by Hofstede and GLOBE are of dubious validity and why they should be viewed with caution by those looking for answers to the complex questions of culture.
Paul Brewer is an Honorary Senior Research Fellow at the UQ Business School, University of Queensland. He worked for 15 years as an academic and prior to that he was employed by the Australian Trade Commission, including as an Australian Trade Commissioner. He has lived and worked in Asia, the Americas, the Middle East, and the Pacific. He has a BEc (ANU), MBA (UQ), and a PhD in management from the University of Queensland.
David Midgley is Emeritus Professor of Marketing at INSEAD, Fontainebleau, France. His principal areas of research are innovation, strategy, and international business. David is a graduate of the Universities of Salford and Bradford in the UK and has held positions at the Australian Graduate School of Management, the University of California, the University of Pennsylvania, and Stanford University.
- Autoren: Sunil Venaik , Paul Brewer , David Midgley
- 2023, 222 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000890422
- ISBN-13: 9781000890426
- Erscheinungsdatum: 27.06.2023
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