Managing and Strategising Global Business in Crisis (ePub)
Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing the crises and disruptions to reinvigorate productivity and performance.
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Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing the crises and disruptions to reinvigorate productivity and performance.
Suraksha Gupta is a Professor of Marketing at Newcastle University, London, United Kingdom. She has been awarded Best Professor in Marketing for her teaching and Excellence in Academic Research for her work as an academic scholar. She has also been awarded for her outstanding achievements by intel corporations during her industry tenure. She has published various journal articles, books and reports; her textbook on international business is forthcoming. Her research work has been published widely in many national and international journals.
Jitender Kumar is working at the Birla Institute of Management Technology, India. He is an Indian Institute of Management, Calcutta alumni and is currently pursuing a Fellowship Program in Management (FPM-PT) from the Indian Institute of Management, Rohtak, India. He has over 14 years of corporate and academic experience promoting, marketing and managing fast-paced marketing operations. His research interests are nostalgia marketing, marketing at the bottom of the pyramid and consumer research. He has also published research papers in ABDC and SCOPUS indexed journals with eleven patents.
- 2023, 268 Seiten, Englisch
- Herausgegeben: Ashish Gupta, Suraksha Gupta, Jitender Kumar
- Verlag: Taylor & Francis
- ISBN-10: 1000857956
- ISBN-13: 9781000857955
- Erscheinungsdatum: 31.03.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 4.78 MB
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