Managing Sport Business (PDF)

Name: Managing Sport Business
Brand: Taylor & Francis
SKU: 123517039
Price: 78.99 EUR
Availability: OnlineOnly

An Introduction (Sprache: Englisch)

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Sport is both a complex international business and a mass participatory practice run by volunteers. Now in a fully revised and expanded second edition, this comprehensive introduction to the theory and practice of sport management helps explain the commercial environment that shapes sport at all levels, from elite to local, and gives clear and sensible guidance on best practice. It covers the core functional areas of management, from strategy and finance to sales and marketing, explores emerging issues from data analytics to corporate social responsibility, and is full of useful features and real-world cases and data. An essential text for any sport business or sport management course.

Autoren-Porträt

David Hassan is Associate Dean of the Faculty of Life and Health Sciences and Professor of Sport Policy and Management at Ulster University, UK. His research expertise concerns the governance of international sport, the politics of sport and examination of its wider social significance, particularly in Europe. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor & Francis. He is also Series Editor of Foundations of Sport Management published by Routledge and is Visiting Professor at a number of the world's leading sports universities, including Loughborough University and Griffith University