Manchester City Analysis and Strategic Management (PDF)

Seminar paper from the year 2022 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: This report provides an analysis of the internal and external factors affecting the Manchester City organization and its significance in the sporting industry. The discussion evaluates the factors by developing a PESTLE and Porter's analysis on the external environment; function analysis and SWOT analysis on the internal environment; and the TOWS and Ansoff Matrix for the strategic management of the organization.

Manchester City Football Club is an English football club, which is based in Manchester and competes in the Premier League. Established in 1880 with the name ST. Mark's (West Gorton), the club then changed the name to Ardwick Association Football Club in 1887, and later to Manchester City in 1894.

Since the club's establishment, it has developed significantly in terms of its productivity and performance in the league. In the 2016-17 calendar year, Manchester City attained record revenues amounting to £473 million, while recording a third sequential yearly profit of more than £1.1 million over 13 months. The club also continues to operate with nil financial debts and significant wages and revenue ratios.