Market Research / Springer Texts in Business and Economics (PDF)
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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Marko Sarstedt is chaired professor of marketing at the Otto-von-Guericke-University Magdeburg, Germany, and Conjoint Professor at the Faculty of Business and Law at the University of Newcastle, Australia. He was previously an Assistant Professor of Quantitative Methods in Marketing and Management at the Ludwig-Maximilians-University Munich (Germany). His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods
- Autoren: Erik Mooi , Marko Sarstedt , Irma Mooi-Reci
- 2017, 1st ed. 2018, 416 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 9811052182
- ISBN-13: 9789811052187
- Erscheinungsdatum: 01.11.2017
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- Dateiformat: PDF
- Größe: 11 MB
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