Marketing in Context (ePub)
Setting the Scene
(Sprache: Englisch)
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the...
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced.In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.
Bibliographische Angaben
- Autor: Chris Hackley
- 2013, Englisch
- ISBN-10: 1137297123
- ISBN-13: 9781137297129
- Erscheinungsdatum: 15.11.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.30 MB
- Mit Kopierschutz
Sprache:
Englisch
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