Marketing Insights from A to Z (PDF)
80 Concepts Every Manager Needs to Know
(Sprache: Englisch)
The most renowned figure in the world of marketing offers the new
rules to the game for marketing professionals and business leaders
alike
In Marketing Insights from A to Z, Philip Kotler, one of the
undisputed fathers of modern marketing, redefines...
rules to the game for marketing professionals and business leaders
alike
In Marketing Insights from A to Z, Philip Kotler, one of the
undisputed fathers of modern marketing, redefines...
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The most renowned figure in the world of marketing offers the new
rules to the game for marketing professionals and business leaders
alike
In Marketing Insights from A to Z, Philip Kotler, one of the
undisputed fathers of modern marketing, redefines marketing's
fundamental concepts from A to Z, highlighting how business has
changed and how marketing must change with it. He predicts that
over the next decade marketing techniques will require a complete
overhaul. Furthermore, the future of marketing is in company-wide
marketing initiatives, not in a reliance on a single marketing
department. This concise, stimulating book relays fundamental ideas
fast for busy executives and marketing professionals. Marketing
Insights from A to Z presents the enlightened and well-informed
musings of a true master of the art of marketing based on his
distinguished forty-year career in the business. Other topics
include branding, experiential advertising, customer relationship
management, leadership, marketing ethics, positioning, recession
marketing, technology, overall strategy, and much more.
Philip Kotler (Chicago, IL) is the father of modern marketing and
the S. C. Johnson and Son Distinguished Professor of International
Marketing at Northwestern University's Kellogg Graduate School of
Management, one of the definitive marketing programs in the world.
Kotler is the author of twenty books and a consultant to nonprofit
organizations and leading corporations such as IBM, General
Electric, Bank of America, and AT&T.
rules to the game for marketing professionals and business leaders
alike
In Marketing Insights from A to Z, Philip Kotler, one of the
undisputed fathers of modern marketing, redefines marketing's
fundamental concepts from A to Z, highlighting how business has
changed and how marketing must change with it. He predicts that
over the next decade marketing techniques will require a complete
overhaul. Furthermore, the future of marketing is in company-wide
marketing initiatives, not in a reliance on a single marketing
department. This concise, stimulating book relays fundamental ideas
fast for busy executives and marketing professionals. Marketing
Insights from A to Z presents the enlightened and well-informed
musings of a true master of the art of marketing based on his
distinguished forty-year career in the business. Other topics
include branding, experiential advertising, customer relationship
management, leadership, marketing ethics, positioning, recession
marketing, technology, overall strategy, and much more.
Philip Kotler (Chicago, IL) is the father of modern marketing and
the S. C. Johnson and Son Distinguished Professor of International
Marketing at Northwestern University's Kellogg Graduate School of
Management, one of the definitive marketing programs in the world.
Kotler is the author of twenty books and a consultant to nonprofit
organizations and leading corporations such as IBM, General
Electric, Bank of America, and AT&T.
Inhaltsverzeichnis zu „Marketing Insights from A to Z (PDF)“
Advertising. Brands. Business-to-Business Marketing. Change. Communication and Promotion. Companies. Competitive Advantage. Competitors. Consultants. Corporate Branding. Creativity. Customer Needs. Customer Orientation. Customer Relationship Management (CRM). Customers. Customer Satisfaction. Database Marketing. Design. Differentiation. Direct Mail. Distribution and Channels. Employees. Entrepreneurship. Experiential Marketing. Financial Marketing. Focusing and Niching. Forecasting and the Future. Goals and Objectives. Growth Strategies. Guarantees. Image and Emotional Marketing. Implementation and Control. Information and Analytics. Innovation. Intangible Assets. International Marketing. Internet and E-Business. Leadership. Loyalty. Management. Marketing Assets and Resources. Marketing Department Interfaces. Marketing Ethics. Marketing Mix. Marketing Plans. Marketing Research. Marketing Roles and Skills. Markets. Media. Mission. New Product Development. Opportunity. Organization. Outsourcing. Performance Measurement. Positioning. Price. Products. Profits. Public Relations. Quality. Recession Marketing. Relationship Marketing. Retailers and Vendors. Sales Force. Sales Promotion. Segmentation. Selling. Service. Sponsorship. Strategy. Success and Failure. Suppliers. Target Markets. Technology. Telemarketing and Call Centers. Trends in Marketing Thinking and Practice. Value. Word of Mouth. Zest. Notes. Index.
Autoren-Porträt von Philip Kotler
PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one of the premier marketing programs in the world. He is the author of twenty-five books and a consultant to nonprofit organizations and leading companies such as IBM, General Electric, Bank of America, AT&T, and Michelin.
Bibliographische Angaben
- Autor: Philip Kotler
- 2003, 1. Auflage, 224 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0471432709
- ISBN-13: 9780471432708
- Erscheinungsdatum: 07.04.2003
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