Marketing Metaphors and Metamorphosis (PDF)

FRED BEARD is a professor of advertising in the Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA. IAN BUCKINGHAM is an employee engagement specialist and much published thought leader, with his own leadership career spanning financial services, people-centred consultancy and the communications agency worlds. STEPHEN BROWN is Professor of Marketing Research at the University of Ulster, UK. JOERI DE HAES is a senior research and teaching assistant at the Marketing Department of the University of Antwerp. CLAUDIA FISHER-BUTTINGER is the founder of boutique consulting firm Lemontree Brand Strategy, head-quartered in Munich, Germany JACOB GOLDENBERG, is an associate professor of Marketing at the School of Business Administration at the Hebrew University of Jerusalem, Israel ADAM LINDGREEN is Professor of Strategic Marketing at Hull University Business School, UK. MALCOLM MCDONALD is Professor of Marketing and Deputy Director Cranfield School of Management with special responsibility for E-Business. He also has an honorary Doctorate from Bradford University, UK SHINTARO OKAZAKI is Associate Professor of Marketing at Universidad Autónoma de Madrid, Spain. SHAUL OREG, is an assistant professor at the department of Sociology and Anthropology at the University of Haifa, Israel ROGER PALMER is Professor of Marketing and Management at Henley Management College, UK. He is also a visiting Professor at the Brisbane Graduate School of Business, Australia JAGDISH N. SHETH is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, Emory University, USA RAJENDRA S. SISODIA is Professor of Marketing and founding director of the Center for Marketing Technology at Bentley College. He has a Ph.D. in marketing and business policy from Columbia University, USA MICHAEL THOMAS, OBE. is Past President of the Market Research society, past Chairman of the Chartered Institute of Marketing, and Emeritus Professor of Marketing at Strathclyde