Marketing Outside the Box (ePub)
(Sprache: Englisch)
Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through...
sofort als Download lieferbar
eBook (ePub)
18.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Marketing Outside the Box (ePub)“
Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: "Help, commercials!"? As Ty Montague claims, "advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in." And this is true - today's consumer is bored to death by all the conventional publicity messages he is exposed to in his everyday life. What is more, advertising nowadays is increasingly perceived as a burden which forces consumers to try to avoid it as much as possible. Because individuals are continually faced with the well-known marketing tools, their activating and persuasive impacts start to decrease and lead to wear-out effects. This trend presents marketers with an uneasy challenge - they have to fight with their competitors and win the consumer's attention without being intrusive. This, however, might turn out to be a difficult task because it involves a high advertising budget.
Bibliographische Angaben
- Autor: Katerina Zafirova
- 2014, 1. Auflage, 55 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656591539
- ISBN-13: 9783656591535
- Erscheinungsdatum: 10.02.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 1.58 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Marketing Outside the Box"
0 Gebrauchte Artikel zu „Marketing Outside the Box“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Marketing Outside the Box".
Kommentar verfassen