Marketing Research Kit For Dummies (ePub)

The tools you need to identify, obtain, record, and analyze
data

Sure, access to data is faster and easier to obtain than ever
before, but how do you cut through the clutter of information to
find what's most useful and organize it to suit your purposes?
Marketing Research Kit For Dummies supplies a brimming box
of tools that help you mine mountains of data, find the sources you
need, and focus your marketing plan.

Whether you're an entrepreneur, a small business owner, or a
marketer in a large organization, this powerful resource and
companion CD provide you with hands-on tools you need to identify,
obtain, record, and analyze secondary, data-electronic and
print-for developing or revising a marketing plan, launching a new
product or service, or implementing long-term strategic planning.
It also offers clear, in-depth instructions and customizable forms
for conducting your own primary research.

* Includes complete instructions for writing a research plan,
conducting depth interviews, and focus groups

* Fully explains the process of sampling, analyzing data, and
reporting results

* Features tips on developing questionnaires for face-to-face,
Internet, and postal surveys

* Helps you keep an eye on your competition and analyze their
results

When money is tight and everything is on the line, you need to
make sure you've done your homework. You need Marketing
Research Kit For Dummies.

Note: CD-ROM/DVD and other supplementary materials are
not included as part of eBook file.