Marketing Shares, Sharing Markets (PDF)

JESPER BLOMBERG is Associate Professor at the Stockholm School of Economics, Sweden. His current research includes project management, with both an instrumental and critical stance, as well as organisational analysis of the financial sector. Blomberg has published several books and articles covering organizational theory, project management and organizational finance.

HANS KJELLBERG is Associate Professor in the Department of Marketing and Strategy at Stockholm School of Economics, Sweden. His research focuses on economic organizing in general and the shaping of markets and economic exchanges in particular. Current research projects concern mundane market practices, the role of marketing in shaping markets, and the historical development of marketing. Recent publications include articles in Industrial Marketing Management, Marketing Theory, Journal of Cultural Economy and the edited volume Reconnecting Marketing to Markets.

KARIN WINROTH is Assistant Professor in the School of Business Studies, Soderton University, Sweden. Her research concerns professional culture, practice, and leadership. She has published books and articles on management in law firms, expressions of identity, the organizing of expert work, and expertise practice in financial markets.