Marketing to the Poor (PDF)
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This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.
Tahir A. Wani is Assistant Professor in the Department of Humanities, Social Sciences and Management, NIT Srinagar, India, wherein he teaches various management-related subjects to management and engineering students. Before joining NIT Srinagar, he was working at Business School, University of Kashmir, India. He has a rich research background and has written extensively on various management issues. He has also conducted workshops on quantitative analysis and participated in numerous workshops and conferences in reputed institutions across India.
- 2022, 1. Auflage, 170 Seiten, Englisch
- Herausgegeben: Ramendra Singh, Tahir A. Wani
- Verlag: Taylor & Francis
- ISBN-10: 1000633217
- ISBN-13: 9781000633214
- Erscheinungsdatum: 12.10.2022
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- Größe: 3.07 MB
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