Marketplace Lifestyles in an Age of Social Media: Theory and Methods (ePub)
This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.
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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.
Pierre Valette-Florence is Professor at the Ecole Supérieure des Affaires de Grenoble and is the author of two other books on lifestyles, a theme for which he received the Paul Nicolas Academy of Commercial Science Award, presented for the best academic research in marketing. He is recognized as an expert in quantitative analysis and methods of marketing research.
- Autoren: Lynn R Kahle , Pierre Valette-Florence
- 2014, 327 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317465105
- ISBN-13: 9781317465102
- Erscheinungsdatum: 18.12.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 15 MB
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