Media Innovations AR and VR (PDF)

Name: Media Innovations AR and VR
Brand: Springer Berlin Heidelberg
SKU: 146818225
Price: 48.14 EUR
Availability: OnlineOnly

Success Factors For The Development Of Experiences (Sprache: Englisch)

Autor: Elle Langer

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Media Innovations AR and VR, Elle Langer

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Definition for immersive media
Economic characteristics for media innovations
User experience and presence experience in real world
Analysis of success factors on user and producer level

Augmented and virtual...

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Definition for immersive media
Economic characteristics for media innovations
User experience and presence experience in real world
Analysis of success factors on user and producer level

Augmented and virtual reality are media innovations with specific characteristics.

They create an immersion for the user, as the user is immersed in the medium and its 360° environment.

To develop content and applications for AR and VR successfully, various factors must be in alignment: the users need and experience in the 360° environment, the story, and the type of media usage.

Content producers face novel challenges in content development, method selection, and teamwork in the development process.

Target groups

Students
Companies
Advertising agencies
Media industry
Content producers who want tolearn more about immersive media or are looking for concrete help

The author

Elle Langer is an experienced and award-winning innovation manager for media and communication products. She has developed and produced numerous non-fiction formats and documentaries for national and international clients. Since 2014, she specializes in the immersive media AR and VR. As the founder and CEO of "pimento formate" she supports companies in VR and AR projects for edutainment, art, music, mental health and various communication projects.

As a board member of Virtual Reality Berlin-Brandenburg e.V. she played a major role to establish the immersive media landscape in Germany.

This book is a translation of the original German 1^st edition Medieninnovationen AR und VR by Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com)

This English Book was corrected finally by Stephanie Manz and the author Elle Langer.

Autoren-Porträt von Elle Langer

Elle Langer is an experienced and award-winning innovation managerfor media and communication products. For national and internationaland international clients (TV and corporate), she has developed and produced numerousproduced. In 2014, she specialized in the immersive media AR and VR.With her agency pimento formate she supports companies in VR and AR projects for edutainment, art, music and mental health and communication projects. As a board member of Virtual Reality Berlin-Brandenburg e.V. she helps to build up theimmersive media in Germany.