Media Strategies (PDF)

Name: Media Strategies
Brand: Taylor & Francis
SKU: 133789099
Price: 42.99 EUR
Availability: OnlineOnly

Managing content, platforms and relationships (Sprache: Englisch)

Autoren: Jane Johnston , Katie Rowney

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Media Strategies, Jane Johnston, Katie Rowney

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A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which...

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Autoren-Porträt von Jane Johnston, Katie Rowney

JANE JOHNSTON is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and author of Media Relations: Issues and Strategies.

KATIE ROWNEY is a senior media officer at The University of Queensland, specialising in social media strategy. She has worked in communication and social media for the Queensland emergency services, and has more than a decade of journalism experience at media organisations including News Limited. She is currently completing a Masters in Writing, Editing and Publishing.