Native Advertising (PDF)

Name: Native Advertising
Brand: Taylor & Francis
SKU: 123599862
Price: 25.49 EUR
Availability: OnlineOnly

Advertorial Disruption in the 21st-Century News Feed (Sprache: Englisch)

Autor: Lisa Lynch

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Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.

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Autoren-Porträt von Lisa Lynch

Lisa Lynch is Associate Professor and Director of the Program in Media and Communications, Drew University, USA.

Ava Sirrah is a doctoral candidate in Communications at Columbia University, USA. Previously, she worked on brand partnerships in T Brand Studio at The New York Times .