New Consumer Behavior Theories from Japan / Advances in Japanese Business and Economics Bd.27 (PDF)
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earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect anothertype of media as they broaden their experience through the Internet.
Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Professor Shimizu's research focuses on consumer behavior and marketing strategy, with particular interest in the decision-making process of consumers, sales estimation using innovative consumers, and applying consumer behavior theories for marketing strategy.
He received the Best Book Award from the Japan Society of Marketing and Distribution in 2005, and also the Best Paper Award at the Global Marketing Conference in 2012 and 2018.
Professor Shimizu was the former chief editor of the Journal of Marketing and Distribution, published by the Japan Society of Marketing and Distribution, and the former president of the Japan Association for Consumer Studies. He is one of the conference chairs of the 2022 INFORMS Marketing Science Conference in Japan.
- Autor: Akira Shimizu
- 2021, 1st ed. 2021, 212 Seiten, Englisch
- Verlag: Springer Nature Singapore
- ISBN-10: 9811611270
- ISBN-13: 9789811611278
- Erscheinungsdatum: 20.04.2021
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