Personalities and Products (PDF)
A Historical Perspective on Advertising in America
(Sprache: Englisch)
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial...
Leider schon ausverkauft
eBook (pdf)
83.99 €
41 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Personalities and Products (PDF)“
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum.
Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
Autoren-Porträt von Edd C. Applegate
EDD APPLEGATE is Professor in the School of Journalism at Middle Tennessee State University. His earlier books include The Ad Men and Women: A Biographical Dictionary of Advertising (Greenwood, 1994), Print and Broadcast Journalism (Praeger, 1996), Literary Journalism: A Biographical Dictionary of Writers and Editors (Greenwood, 1996), and Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers (1997).
Bibliographische Angaben
- Autor: Edd C. Applegate
- Altersempfehlung: Ab 7 Jahre
- 1998, 1. Auflage, 192 Seiten, Englisch
- Verlag: Bloomsbury Publishing Inc
- ISBN-10: 0313029946
- ISBN-13: 9780313029943
- Erscheinungsdatum: 21.01.1998
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 0.88 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Personalities and Products"
0 Gebrauchte Artikel zu „Personalities and Products“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Personalities and Products".
Kommentar verfassen