Pinterest Marketing (ePub)

Before the roar of social media, marketers assumed that socialmedia marketing was just a new craze which would fade awaysoon. The marketers were awestruck when social media startedattracting attention of the users at a reckless pace. The socialmedia marketing tool is inexpensive, and at the same timegrabs the attention of several users at one go.There are more than two billion users of internet online at anypoint of time, out of which 23% of their total time spent onthe internet is spent on browsing the social sites. More thanhalf of these users on the social sites are following a brandand almost everyone expects their brands to have an onlinepresence. As long as there is internet social media will continueto be a platform for the brands and will be an essential partof marketing strategies.Since their inception social networking sites have attractedmillions of users, many of whom have assimilated these socialsites into their daily routine. Different sites have varied ways ofconnecting friends and strangers so that they can share theirinterests, activities or views on different aspects of life. Onesuch site that seems to be gaining rapid recognition is Pinterest.Since its inception Pinterest has gained its popularity and seemsto be capturing millions of hearts. This tool is now beingsought by renowned brands to market their products. In thiseBook we shall study everything about how you could usePinterest to market your products and services, so as to boostyour company's sale. I will discuss how you can use thefeatures of Pinterest and also give you tips to help youfamiliarize with this social site.