Political Branding Strategies / Palgrave Studies in Political Marketing and Management (PDF)
Campaigning and Governing in Australian Politics
(Sprache: Englisch)
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands - the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the...
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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands - the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new framework to understand and evaluate political branding, Labor's strategies are considered in two case studies. They tell of skilful use of comprehensive branding strategies and costly disregard of basic branding principles, of stunning success and shattering reversal. This is a story with lessons for practitioners, researchers and citizens in democracies everywhere.
Autoren-Porträt von Lorann Downer
Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.
Bibliographische Angaben
- Autor: Lorann Downer
- 2015, 1st ed. 2015, 146 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 1137580291
- ISBN-13: 9781137580290
- Erscheinungsdatum: 03.12.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 0.95 MB
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Sprache:
Englisch
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