Political Marketing in the United States (ePub)
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Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
Brian Conley is an Assistant Professor of Government at Suffolk University in Boston, MA. His principal research interests are in the areas of US electoral politics, political parties, and political marketing and branding.
Kenneth Cosgrove is Associate Professor of Government at Suffolk University in Boston, MA. He is the author of Branded Conservatives: How the Brand Brought the American Right From the Fringes to the Center of American Politics. His research interests center on political marketing with a focus on branding in North American politics.
- 2014, 330 Seiten, Englisch
- Herausgegeben: Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove
- Verlag: Taylor & Francis
- ISBN-10: 1136212183
- ISBN-13: 9781136212185
- Erscheinungsdatum: 28.08.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 10 MB
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